Effective Date: December 17th, 2025
Last Updated: December 17th, 2025

Graceful Planning LLC (“Graceful Planning,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, contact us, or use our wedding planning services (collectively, the “Services”).

1) Scope

This Privacy Policy applies to personal information we collect:

• Through our website and online forms;

• By email, phone, text, social media, or other communications with you;

• In connection with consultations, proposals, contracts, planning, coordination, and related wedding/event services.

If you provide personal information about other people (e.g., a partner, family members, wedding party, guests, vendors), you represent that you have authority to do so and have shared this Privacy Policy with them where appropriate.

2) Personal Information We Collect

We collect personal information in three main ways: (a) information you provide, (b) information collected automatically, and (c) information from third parties.

A. Information you provide

Depending on how you interact with us, you may provide:

• Contact details: name, email address, phone number, and preferred contact method.

• Event details: event date(s), location(s), venue ideas, guest counts, budget ranges, style preferences, timelines, and planning notes.

• Client communications: messages, emails, call notes, and other content you choose to share.

• Vendor/party details: names and contact details for vendors and other participants you ask us to coordinate with.

• Photos/media (optional): inspiration photos, mood boards, floor plans, seating charts, or other documents.

• Account/access details (if applicable): if you choose to create an account or portal access, we may collect login-related information.

Payment information: If you pay online, payments are typically processed by third-party payment processors. We generally do not store full credit/debit card numbers on our systems. We may receive limited payment-related details (e.g., payment confirmation, partial card details, billing ZIP, transaction IDs) from the processor.

B. Information collected automatically

When you use our website, we (and our service providers) may automatically collect:

• Device and usage data: IP address, browser type, device type, operating system, pages viewed, time spent, referring URLs, and interactions.

• Cookies and similar technologies: as described in Section 6.

C. Information from third parties

We may receive information from:

• Vendors and venues you authorize us to communicate with;

• Service providers that help us operate (e.g., scheduling tools, CRM, email platforms, analytics);

• Social media platforms if you interact with us there (subject to your settings and the platform’s policies).

3) How We Use Personal Information

We use personal information to:

• Provide and manage the Services (consultations, planning, coordination, vendor communication);

• Respond to inquiries, requests, and customer support needs;

• Send service-related communications (e.g., scheduling, confirmations, updates, invoices);

• Personalize planning recommendations based on your preferences;

• Improve our website, marketing, and service quality;

• Detect, prevent, and protect against fraud, misuse, security incidents, and other harmful activity;

• Comply with legal obligations and enforce our agreements.

4) Legal Bases (If Applicable)

If your information is subject to laws requiring a lawful basis (such as the GDPR), we process personal information based on one or more of the following:

• Contract/Steps to enter a contract (to provide requested services);

• Legitimate interests (e.g., improving services, security, communications);

• Consent (where required, such as certain marketing or cookie choices);

• Legal obligation (e.g., recordkeeping, compliance).

5) How We Share Personal Information

We do not sell your personal information in the traditional sense. We may share personal information in the following circumstances:

A. With service providers

We share information with vendors who perform services for us, such as:

• Website hosting and IT support;

• Scheduling, email, and communications tools;

• Client relationship management (CRM) tools;

• Payment processing;

• Analytics and security services.

These providers are permitted to use personal information only to perform services for us and must protect it.

B. With vendors/venues and others at your direction

If you ask us to coordinate with vendors, venues, or other parties (e.g., photographers, caterers, florists), we may share relevant information necessary to plan and execute your event.

C. For legal, safety, and compliance reasons

We may disclose information if we believe it is necessary to:

• Comply with law, regulation, subpoena, court order, or other legal process;

• Protect the rights, property, and safety of you, our clients, or others;

• Prevent fraud, abuse, or security incidents;

• Enforce our contracts and policies.

D. Business transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of business assets, information may be disclosed or transferred as part of that transaction, subject to standard confidentiality protections.

6) Cookies, Analytics, and Similar Technologies

We use cookies and similar technologies to operate and improve our website. These may include:

• Strictly necessary cookies (website functionality, security);

• Preference cookies (remembering settings);

• Analytics cookies (understanding website usage and improving performance);

• Marketing/advertising cookies (if enabled, to measure campaigns or serve relevant ads).

You can control cookies through your browser settings and, if available on our website, through our cookie consent banner or preference center. Disabling cookies may affect site functionality.

7) Marketing Communications

If you opt in to receive marketing emails or messages, you can opt out at any time by:

• Using the “unsubscribe” link in our emails (if included), or

• Contacting us at contact@gracefulplanning.com.

Even if you opt out of marketing, we may still send non-marketing messages related to your services (e.g., scheduling, invoices, contract updates).

8) Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide the Services;

• Maintain business records;

• Resolve disputes;

• Enforce agreements; and

• Comply with legal obligations.

Retention periods vary depending on the type of information and why it was collected.

9) Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10) Your Privacy Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, which may include:

• Access to the personal information we hold about you;

• Correction of inaccurate information;

• Deletion of certain information;

• Obtaining a copy of information (data portability);

• Opting out of certain processing, such as targeted advertising (where applicable);

• Limiting use of certain sensitive information (where applicable);

• Withdrawing consent where processing is based on consent.

To submit a request, email contact@gracefulplanning.com with the subject line “Privacy Request”. For security, we may need to verify your identity before processing your request.

Authorized agents: If permitted by law, you may use an authorized agent to submit certain requests on your behalf. We may require proof of authorization and identity verification.

Appeals (if applicable): If we deny a request, you may request an appeal by replying to our decision email or contacting us at contact@gracefulplanning.com.

11) Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact contact@gracefulplanning.com and we will take appropriate steps to delete it.

12) Third-Party Links

Our website may link to third-party websites or services (for example, vendor sites or social media platforms). We are not responsible for the privacy practices of those third parties. Please review their privacy policies before providing information.

13) International Visitors

We are based in the United States (Florida). If you access our Services from outside the U.S., you understand that your information may be transferred to, processed, and stored in the United States and other jurisdictions where our service providers operate.

14) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top indicates when changes were made. Your continued use of the Services after changes become effective means you accept the updated policy.

15) Contact Us

If you have questions or requests regarding this Privacy Policy, contact us at:
Email: contact@gracefulplanning.com